Today Marlene Oliveira of moflow discusses the value of conducting a website content strategy, and why you should do it before anything else.
- What is content strategy?
- Measuring the success of a website build
- S.M.A.R.T. goals
- How to collect and document material for a content strategy
- The format of a content strategy
- The value of consulting with internal stakeholders
- What communication looks like during a content strategy
- How long does it take?
- The value of engaging in a content strategy
- Advice for do-it-yourselfers
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