In this episode, learn why having your own website is crucial for businesses in today's digital age, and how to leverage social media to promote it instead of replacing it.
- What are some benefits of having social media accounts at all?
- What are some drawbacks of making social media accounts your primary Web presence?
- Having your own website gives you full control over your content.
- Don't be bound by social media algorithms.
- Social networks are satellite sites, not your home planet.
- Sharing content to social media sites.
- Social networks make you look exactly like your competitors.
- How people tend to find you online.
- Social networks can limit your audience to members only.
- Social networks come and go. Remember Myspace?
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