Learn about the basics of PPC advertising from Dan Wood, a digital marketing expert. Discover how PPC works, what it costs, and how you can start driving traffic to your website today.
Dan starts by explaining what PPC is and how it helps generate traffic including the difference between organic and paid traffic.
Search intent is very important. Google wants to show results to what the user is searching for. Relevance is more important than paying to get to the top of the results.
You have the ability to fine tune the target of where ads show including location and a radius around a pin on a map. It's also possible to exclude variables from results to more accurately target your ads.
Ads are checked by humans, no adult products or ads for products that alter the mind or body: pharmaceuticals, cannabis, alcohol, tobacco. Basically the Disney of advertising.
