An experienced public relations, social media, and marketing professional with a passion for storytelling, after years in the industry Robbin founded her own firm, Wave Collective in 2016. Robbin has expertise working with a diversified portfolio across media, entertainment, retail and hospitality, as well as both regional and national brands.
While Robbin was building her PR/retail companies, she was simultaneously building her personal brand by amassing her following on Instagram, who were interested in/related to her day-to-day life of being a mom and female entrepreneur.
Stationed in Boston, Robbin continues to immerse herself in the city's growing business communities and developing relationships with top-tiered journalists and social media influencers. After seeing a growing trend in influencer marketing, she launched the region's first influencer management firm, representing some of the city's top talent, and securing partnerships with brands such as Walmart, Sperry, Dunkin Donuts, NIVEA, Free People, Home Goods, and more. Alongside her team, Wave handles the influencer campaign strategy and execution for clients across several different industries.
