There is no perfect time to launch a new idea. Go too early and there's a good chance you've not done enough planning. Launch too late and the opportunity may have fizzled. So, how do you find the bullseye?
This week's guest, Tara Rogers-Ellis, has been successfully launching new companies, new strategies, and new concepts since the age of 19. In this episode, she shares her keys to creating business ideas which flourish.
Her philosophy of "Ready, Fire, Aim" has served her, and her clients, well. "Ready" is comprised of a deep dive into strategy and purpose. "Fire" only after creating a sound plan - but before it's considered perfect (because nothing ever is). "Aim" speaks to adjusting as necessary after launch when real time impact and opportunities can be assessed.
Tara's driven by curiosity and the commitment to always deliver more in value than expected in any situation - be it professional or personal. Her company name "Mojo", meaning “lucky charm or spirit”, has its roots in her African heritage, and the team’s role is to help find their clients’ Mojo, to make their customers fall in love with them.
Connect with Tara:
Website: www.mojohq.com
Email: tara@mojo-me.com
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Connect with Bill:
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