Sometimes what seems like a disaster is actually a catalyst for changes not thought of before. That was the case for Lida Citroen. When the economy tanked in 2008, Lida was one of countless successful corporate executives who were suddenly unemployed.
What did she do? She consulted with a coach and had an epiphany. “I can be an entrepreneur!” And that’s exactly what she did.
Now she helps other executives further develop their personal brand and manage their reputation. That work helped guide Lida to some of her most fulfilling work today, helping veterans transition from the military to civilian life and work.
Listen as Lida shares her experience and insights while delivering actionable advice about brand building and reputation management with What’s the Point? host, Bill Ellis.
Connect with Bill:
IG - @wcellis
Facebook - @CoachBillEllis
LinkedIn - linkedin.com/in/wcellis
Book: Women Who Won
Links for This Episode:
SOCIAL MEDIA INFO:
LinkedIn: https://www.linkedin.com/in/lida360/
Facebook: LIDA360
Instagram: https://www.instagram.com/lida_citroen/
Twitter: LIDA360
CONTACT INFO:
Name: Lida Citroën
Email: Lida@LIDA360.com
Phone: (720)840-3388
Website: www.LIDA360.com
Quick Episode Summary:
Welcome Lida Citroen, expert in personal branding and reputation managing consultant
How Lida discovered what she wanted to do
The importance of knowing your values
The right questions and understanding goals to get clients where they need to be
The difference between authenticity and transparency
When shrinking your network can actually benefit you
How to become a person of value in a service to others
How Lida serves our veterans with her branding expertise
