On this week's episode of Why I Social: Chris speaks with Jessica Malnik (JessicaMalnik.com), who works with Founders and Heads of Marketing to build messaging systems with a focus on compound revenue over time. She has a heavy focus on conversion copywriting, amongst other critical services she offers her clients.
Key Highlights
Conversion Copywriting: Jessica specializes in conversion copy and focuses on influencing decisions and building brand awareness through strategic messaging.
- AI in Marketing: AI is a powerful tool, Jessica notes, describing it as an "incredible sparring partner" for marketers. She emphasizes its potential to enhance, not replace, human creativity.
- Business Ownership Mindset: Transitioning from employee to business owner requires a mindset shift. Jessica stresses the importance of taking responsibility for all business aspects.
Quoteables:
- "Even if you are just freelancing... you need to make that shift between nine to five employee and a business owner."
And of course, learn why Jessica socials on this week's episode of Why I Social!
Jessica's Links:
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr
Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]
About our sponsor:
The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.
Learn more about how you can advance your career at https://nismonline.org/
The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
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