Description

In this episode of the Why I Social podcast, host Chris Barrows sits down with Steven Puri, CEO and Founder of The Sukha Company.

Steven's career bridges engineering and storytelling. Drawing on his computer engineering background and creative communication skills, he moved into the film industry through digital visual effects, contributing to films like Independence Day, before taking on studio executive roles at Sony, DreamWorks, and Fox.

Today, he leads The Sukha Company, building a tool that helps people reduce distraction and do their most focused, productive work.

The conversation includes: 

• How Steven combined technical skill and creative communication to go from digital visual effects to studio executive.
• Why great writing comes from a deep understanding of human nature rather than derivative tropes
• Why Large Language Models (LLMs) are probability engines that reflect past data, and why human creatives remain uniquely able to break patterns and innovate.
• How an offline flight and an unexpected flow state inspired a company named for the Sanskrit word for "happiness."

Hot Topic for This Week's Episode: Storytelling and Flow State 

 And as always, discover why he socials!

• LinkedIn
• TheSukha 

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About our sponsor:
The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals. 

Learn more about how you can advance your career at https://nismonline.org/

The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.