With a background in innovation and product development, Michael has focused on implementing user centric and innovative practices in large size enterprises the last years. He has worked in Tech companies like Amazon, PayPal, eBay to understand how a large digital company works and is now implementing user centricity and design cultures and methods at scale in global enterprises. He currently drives Digital Products in a transformation team at Novo Nordisk, implementing UX Design, Strategic design, Product Managment and Product Adoption