I used to think that the problem with “niche-ing” our business was an issue of being afraid to limit our income. The “What if I say I only work with dentists… and then a podiatrist comes my way?” sort of thinking….
And, as an aside, I still think that part of the reason we really resist “niche-ing” — at least in the traditional sense of the word — is that we don’t want to limit our income. I think that’s part of it.
But the bigger part…
the part that really has us digging in our high heels of resistance…
is the fear of limiting OURSELVES…
of boxing OURSELVES in
as entrepreneurs,
as women,
as experts.
This episode dives into this topic of HOW to niche in a way that leverages our expertise and reach…. and doesn’t limit it. The transcript can be found here: https://www.bmichellepippin.com/problems-niche-ing-women-entrepreneurs/
