Have you met your ideal client yet? Do you know what they look like? What are interested in? How do they use technology? What they dream about? If your ideal client walked in the door right now, would you know them? In a world where people are tired of mass-produced products, finding your niche is more important than ever! In order to do that, you should create an avatar of that perfect client! If you are not sure how to get started, join us on this episode for inspiration as we outline OUR perfect client avatar!
By definition, an avatar does represent a single person, right? So why not make that single person your perfect customer to help you in building your business? An avatar is a person (singular) who embodies your perfect customer: they are the person who you are creating your business, your content, your services and your products for. In fact, your avatar cannot wait for you to launch your business, because what you are going to provide them with is going to help solve the pain point and fill the informational void they are currently experiencing. These are the reasons why defining your avatar is SO important!
First, list out their demographic and psychographic traits. Brain dump as much information as you can think of from the research you've done so far. After that, give this person a name, and grab a photo online. Then, design a dossier. It doesn't have to be fancy, but it helps to have a 1-page printout that you can reference when brainstorming with your avatar. Perhaps in this exercise, you'll discover something that you're doing that doesn't quite match up with how your ideal customer really behaves, or you'll discover a tactic that you aren't yet using.
While your avatar might start out as written words on a page, once you've defined them, you can actually go out and find them – talk to them, ask them questions, survey them – and figure out whether or not they truly are your perfect customer. Because they are absolutely real – you just have to go out and find them now.
Multiple avatars are perfectly okay. In fact, most businesses will have more than one ideal customer. Our company has 3-4 avatars that fit different demographics that we serve. The problem comes when you have 20 or 30 "ideal" customers, then you'll really have a hard time focusing your market efforts towards any specific group.
If you do end up with more than a handful of avatars, perhaps you should ask yourself if you have saturated any one of these target markets. Your efforts might be better spent going deeper into one or two target markets then spreading a wider net.
