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Worldwide Golf Shops INSIDER PODCAST #324! In this installment, we chat with the Vice President of Marketing for Cobra Golf, Jose Miraflor! Jose talks Cobra Golf's NEW Rad Speed Family of Drivers, Fariways, Hybrids, and Irons! Enjoy this INSIDER Podcast

PRODUCT FEATURES

COBRA RAD Speed Driver features a compact shape (460cc) and forward-biased RADIAL WEIGHTING with front to back adjustability to deliver the fastest ball speeds, lowest spin, and the most workability of the three models.

FORWARD-BIASED RADIAL WEIGHTINGThe RADSPEED driver frame features 28g positioned as forward as possible (16g of fixed weight and a 12g adjustable weight) to deliver ultra low spin and our fastest ball speeds. An additional 10 grams of weight positioned in the back (8g of fixed weight and a 2g adjustable weight) creates the perfect balance of front and back weighting for RAD speed & forgiveness.

THIN-PLY CARBON WRAP CROWNThe Carbon Wrap Crown system features a new carbon fiber material that is 30% thinner which creates another 6 grams of discretionary weight that can be repositioned to optimize performance.

T-BAR CHASSISA refined T-Bar Speed Chassis design is 7 grams lighter, giving us even more discretionary weight to position more mass forward within the frame to decrease spin and increase ball speed.

CNC MILLED INFINITY FACE

An infinity edge face design expands the milled area by 95%, increasing the zone of maximum ball speed.

KING RADSPEED IRON SET W/ STEEL SHAFTS

The RADSPEED irons represent a significant leap forward in golf innovation. A breakthrough in weighting technology is combined with the first application of 3D printing in golf club design, setting the bar for performance and technology higher than ever before.

EXTREME HEEL AND TOE WEIGHTING

10g and 3g of mass is positioned on the toe and heel extremities to create the best combination of speed, low spin and stability for optimized performance.

TUNED RAD WEIGHTING

A 10g weight positioned low and in the toe area centers the CG and adds stability for more distance and forgiveness on off-center hits.

FORGED PWRSHELL FACE

A forged face insert is made of a thin 17-4 stainless steel, and is designed to increase flex in and around the Sweet Spot for faster ball speed and higher launch.

3D PRINTED MEDALLION

3D printing offers unlimited complexity in design, allowing us to produce an intricate lattice medallion structure that saves weight and fine-tunes feel.

Thank you for listening to PODCAST #324! You can Shop Cobra Rad Speed at www.worldwidegolfshops.com

Podcast Transcript

Tom Brassell

Welcome to the worldwide golf Shops insider podcast. Episode 324. Hello everyone, this is Tom Brassell. Thanks so much for joining us. Happy New year. Glad that you are with us. We made it to 2021. We're excited about this year and we're excited about you joining us. So if you're a first time listener, longtime subscriber, or maybe you're kind of in the middle, doesn't matter. We're just glad that you joined us, especially so today. Always great to catch up with our friend Jose Miraflor at Cobra Puma Golf, Jose. Thanks man. It's been awhile since we be able to get together in person. Thanks for hooking up on the phone.

Jose Milaflor

Pleasure to be here and you're right, it's been way too long since we chatted and kind of shoot the breeze together. I love it.

Tom Brassell

Hey, for our listening audience out there that may not have heard in awhile. Share with us a little bit about your background before we kick everything off with Cobra about your life in the in the game of golf. 'cause it's been, it's been a few decades.

Jose Milaflor

Yeah, I've been in golf since wow, 1995. I think I took my first Assistant Pro jobs here in San Diego and was Assistant Pro in the Youth Program. The PJ program for three years before I left in 97. Worked for Acushnet Golf. Cut my teeth there 'cause you know custom clubs and then actually help TaylorMade in 2000. Open up their custom club Department and then eventually work my way into product marketing with TaylorMade in charge of irons, putters and wedges. On the creation side and then Left for a little while did some grip stuff with blank in an When grips and really got back to TaylorMade and did accessories for a few years they're doing, you know, gloves, bags, training, aids all that. Type of stuff and over the last nine years, just celebrated nine years in October with Cobra Puma Golf and now at CPG. I'm head of the marketing group as well as the architecture person. So product creation for the Cobra side. So a lot of fun stuff going on. Golf is really killing it right now. It's a really fun job to have.

Tom Brassell

Well, we're on the front porch knocking on the door of something that's really exciting with you guys. Rad speed from Cobra talk about how all this came about. Jose, because this is pretty interesting stuff.

Jose Milaflor

Well, you know it, there's this. The formula that our innovation team is pretty darn good now. They're charged with being five years ahead and creating stuff that nobody's ever thought oven. You know, they get the job of breaking stuff on the way to making something super cool. An one of the engineers. Who's been the guy who's helped us with aerodynamics? The guy who's helped us with all kinds ofˇofˇtechnologies. He worked on this formula. The ability to move weight away from the center of the club and position it as far away as possible. Whether it's just wait or a technology, your positioning weight in the head and this is what we've been doing in golf for years, right? Whether it's a heel toe weighted putter to the cavity? Back iron to the 1st Steel hollow metal wood. We're getting, we've gotten better and better at it over the years. But this year what he showed us was if you can push weight all the way to the front of the driver, you're going to drive speed up in a great way. And we've seen drivers do that. But they're not very forgiving, right? So he said, well, what you need to do is free up enough weight where you can have weight in the back. As well, at the same time, and now you're driving up speed without sacrificing forgiveness. Or if you put more weight in the back, you can drive up forgiveness and make this super stable Golf Club, but not have it spin so much by having some weight in the front. So that's why trad speed is all about managing technologies or wait to be pushed as far forward and back at the same time, and it's allowed us to create three different drivers in a couple great irons that are performingˇreally well.ˇ

Tom Brassell

So that's interesting. Pushing it forward to giving your distance back for forgiveness, right? Do I have that right? You do? Well, take us through the three differentˇdriversˇkind of dive into those a little bit.

Jose Milaflorˇ

Yeah, so I know a few of you out there have probably tried an F9 or speedzone driver so you know the first one. It's made through the likes of Stronger golfers like Ricky, Bryson, bunch of you guys out there that have a lot of speed you want to manage your spin. You want to keep your trajectory down and you like being able to work the golf ball. What we've done this year is made sure there's weight in the back, so even if the top players in the world misses slightly off-center, the ball holds its line. The ball keeps its speed and you have a better missed it. So that's what rad speed is. Last year we introduced a speed zone extreme driver which took the world by storm because it truly was. Probably the most forgiving driver that people had seen in golf in a long time. Super stable means when you miss it off-center you keep your speed to keep your direction right and we improved on that this year by making a rad speed XD excuse me XB as in boy for back weighted driver and it makes it super stable and this year it features a lot less spin so somebody doesn't have to give up Some distance because it's spinning too muchˇformˇthey don't have to loft it too low and have a low launch. You can keep a high launch with the low spin and with the Speed, which is really great and the third driver, which is new for us. We haven't done this in this King level line before. We've created a rad speed XDD for draw. So we put a bunch of weight in the back. And it's a bunch of weight in the heel while keeping some weight up front. And now we can help a lot of golfers out there who are still trying to Correct the slice, take a fade and reduce it to a straight shot. Or maybe even create your first draw ever and this one's been testing off the charts well for us.

Tom Brassell

Well, you mentioned Ricky and you mentioned Lexi and then you just said the word testing, so I want to put all those together. What kind of feedback did you get from your tour staff on these?

Jose Milaflor

Well, the first person to see it was written. I actually, you know, we let Ricky see stuff really early. I've visited with him via Internet last april and we talked about the driver he helped us with the looks and all that stuff. He got to hit it for the first time in October and the first thing he said is I can't tell you how good it sounds. the heavy hit is very important for him. Feedback and sound. Super important and then he has a couple shots that he needs to be able to hit. You know his slightly inside the heel which is you know 275 fairway Finder. He can hit it anytime, anywhere to small peel then hit it in the center to slightly a little bit on the toe and hits. A little soft draw and that's a big one. He can hit some 300 plus drives with that. So he hits those. and from what I'm hearing from him, the Feedback's been outstanding.

Jose Milaflorˇ

I got to spend a large amount of time with Bryson and Lexie in October at our giant photoshoot and Lexie, you know they all played the rad speed and Lexie took hers out for the first time. We filmed it.