The clock is ticking. She’s staring at her choices in a pub; he’s looking at the shelf of a bottle shop. Are they going to pick your beer or the other guy’s? To lure in that first-time buyer, what you have on the outside of your can or bottle can be just as important as what is inside.
In this first episode of the Brewers Journal
Podcast, we’ll be talking to Magic Rock, Cloudwater and Beavertown about their
own beer branding and marketing. By telling a compelling story through branding
and positioning – which all three have done – you’re going to connect with a
certain kind of person.
If you do this right – through great beer,
branding, marketing, and service – they’ll become your biggest fans and
evangelists. And in fact, if you do this really right, you’re going to turn
some people off – but that’s okay. To find out why, just listen to the podcast.
Velo Mitrovich of Reby Media and MC of the recent Brewers Congress, will explain all in this entertaining and informative podcast.
GUESTS
Nick Dwyer, Beavertown
Richard Burhouse and Rich Norgate, Magic Rock
Vicky Carr and Chris Shearston, Textbook Design Studios
