Not everyone is hungry for climate content in the crowded social media landscape, but some Canadian content creators are determined to get Tik Tok, Youtube and Instagram users engaged in the climate conversation. Karishma Porwal (a.k.a. @karishmaclimategirl), Hazel Thayer (a.k.a. @hazelisonline), and Aaron Hagey-MacKay (a.k.a. @the_goose_media) share their strategies – from connecting climate to the housing crisis, to debunking carbon tax myths, to pushing back against fashion hauls with "underconsumption core" videos.