Description

In this episode of Cyberside Chats, Matt Durrin and his guest explore what makes cybersecurity communication effective — whether you’re leading a sales presentation, a training session, or a tabletop exercise. The discussion dives into how to move beyond technical jargon and statistics to tell stories that resonate. Listeners will learn how understanding and communicating the “why” behind security practices can dramatically improve engagement, retention, and impact across any audience.

Top Takeaways

• Lead With Why: Start with impact and consequences before discussing tools or features.
• Use Stories, Not Just Stats: Connect technical points to human experiences that make the message memorable.
• Run the “So What?” Test: Always link facts and advice to why they matter for that specific audience.
• Balance Fear With Agency: Create urgency without hopelessness — show clear, achievable actions.
• Mix Communication Methods: Blend stories, visuals, simulations, and discussion to sustain engagement.
• Communication is a Security Control: If people don’t understand why something matters, adoption and compliance will suffer.

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