From Living Room Pop-Up to 120 Locations: How Rhea Lana Riner Built a Consignment Empire

If you love a good “started-from-scratch” story, this one will light a fire under you. This week on The Seed: Cultivating Growth & Empowering Women in Business, I’m sitting down with Rhea Lana Riner—the powerhouse founder behind Rhea Lana’s, a nationwide network of pop-up kids’ consignment events.

What began in her Conway, Arkansas living room (think three clothing racks and a whole lot of heart) is now a franchise operating in roughly 120 locations across 26 states. Her mission? Create a high-quality secondhand shopping experience that helps families save money, reduce waste, and build community—without the “dig through a pile” chaos.

What We Cover

• The “accidental entrepreneur” path: from stay-at-home mom on a tight budget to franchise CEO
• Why popup consignment events beat traditional thrift for busy families
• How to grow with low risk: bootstrapping, systems, and community over hype
• Weathering storms (including a federal legal battle) and coming out stronger as a leader
• Building a brand that feels like a boutique—organized, color-coded, easy to shop
• The real talk on “passive income,” franchising, seasonal teams, and operational excellence

Why It Matters

This is a masterclass in women’s entrepreneurship, sustainable fashion, and community-driven business. If you’ve ever dreamed about franchising, launching a resale concept, or simply want to run lean while delivering a premium customer experience, Rhea Lana’s playbook is a must-listen.

Listen & Share

🎙️ Tune in now.

If this episode inspires you, share it with a friend who loves a savvy deal, cares about sustainability, or is exploring a franchise model.

Resources Mentioned

• Free 30-minute consult with Rhea Lana’s team: rhealana.com/podcast (form link mentioned in the show)
• Learn more about hosting or shopping a sale: search “Rhea Lana’s consignment event” in your area

✨ Listen to the full episode on The Seed Podcast, and don’t forget to like, subscribe, and share.

Let’s keep cultivating growth and empowering women in business—together.