Market Proof Marketing · The Pain of Change
Kevin, Andrew and Jackie discuss the concept of testing, technology and innovation just for the sake of improving. While you may not see short-term success, long-term payoff could be invaluable.
Story Time (1:24)
Andrew revisits Home Depot’s futuristic self checkout; they were ahead of the curve two years ago, but so relevant now.
Kevin is looking forward to Inman Connect Now (get your special DYC access for just $49 here). Plus, he bought a service from someone who reminded him an awful lot of Quint Lears.
In the News (14:44)
On-demand showings before and during the pandemic
Data from NterNow’s new white paper, Self-Service Access: A Proven Social Distancing Lead Gen Tool
Stats directly from a builder – Regency Homes, West Tennessee
Importance of Organic Search Presence (OneilInteractive.com)
Real Estate iBuyers Are Back in the Game After Coronavirus Hiatus (Forbes.com)
REQUIRED READING Redfin CEO’s 3-part LinkedIn series:
Diary of a Pandemic: “We’ve Been Under-Reacting for a Long Time”
Diary of a Pandemic: Sell, Sell, Sell
Diary of a Pandemic, Part Three: The Furlough (And the Un-Furlough)
Question of the Week (33:55)
On a scale of 1-10, how much change / stress did your builder (or you) go through adapting to the first few weeks of COVID-19? Join the discussion in the Market Proof Marketing Facebook group.
Question? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 101: The Pain of Change appeared first on Online Sales and Marketing for Home Builders - DYC.
The post Ep 101: The Pain of Change appeared first on Online Sales and Marketing for Home Builders - DYC.
