We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally!
Story Time
Andrew has some hard dating showing just what kind of impact real photos has vs renderings.
Kevin travels back in time to the day his builder’s home was torn down on Extreme Home Makeover.
News
Responding to online reviews increases conversions – perhaps as much as having better reviews?
Google officially testing “more results” button instead of separate page numbers on mobile search results
Walmart tried to make shopping easier with beauty pageant-looking sashes…
Zillow wants to make selling your home easier – by buying it from you
Facebook will use AI to predict your future and sell more ads
Facebook finally provides clarity on targeting changes to come, timelines, and more! (discussion)
Make sure to keep a closer eye on your FB campaigns right now. Lots of campaigns being paused randomly. (discussion)
Google rolls our tool to let users with ad blockers still support their favorite websites that show ads
Google launches Outstream video ads to show video ads where YouTube is not
360 Topic Of The Week
Yikes! We ran out of time this week. Too much news!
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
How many people make up your marketing team? How many more do you wish you had, and what would they do?
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
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