A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online?
Story Time
Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well
Kevin is surprised that many universities still deny the internet’s existence when it comes to choosing curriculum
News
Why consumers give up privacy so quickly online
Opendoor moves quickly to keep up with Zillow by expanding home trade-in program to all builders
360 Topic Of The Week
Going beyond Google Analytics. Usertesting and heat mapping tools you probably should be using
Usertesting.com – Full recordings with sound from users given tasks to perform
Mouseflow – Preferred heat mapping tool
HotJar – Enterprise heat mapping tool
LuckyOrange – Inexpensive but somewhat ugly heat mapping tool (but does offer chat options)
Your Answers To Last Week’s Question Of The Week
NEW Question Of The Week
What is the WORST marketing campaign or tactic you’ve seen another home builder do?
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 16: Website Stalker Options appeared first on Online Sales and Marketing for Home Builders - DYC.
The post Ep 16: Website Stalker Options appeared first on Online Sales and Marketing for Home Builders - DYC.
