This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet!
Story Time
Andrew is once again inspired by Seth Godin’s words of wisdom
Kevin rants on the difference between imitation and innovation, and then gushes about the Oculus GO
News
New Instagram app for long-form videos – IGTV
Facebook to test allowing Facebook Groups to charge monthly fees
RIP Google Adwords’ original interface
Hype-check on Voice Marketing
Required reading: Structured data for your website – SEO impacts
360 Topic Of The Week
Marketing Like A Girl with Alaina Money (or A$ for short)
Abby Wombach’s speech that Alaina references
Your Answers To Last Week’s Question Of The Week
This Week’s Question Of The Week
What industry conferences would you recommend others attend? What is your favorite part of attending them, or what specific ideas have you applied from them that have had an impact?
Misc Links
PCBC Educational Session with Kevin Oakley, Jeff Turner, and Mike Lyon on June 27th
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!
The post Ep 19: Marketing Like A Girl appeared first on Online Sales and Marketing for Home Builders - DYC.
The post Ep 19: Marketing Like A Girl appeared first on Online Sales and Marketing for Home Builders - DYC.
