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Description

Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities?

Story Time 

Creepy ads are targeting Andrew (and his new home progress)
Becca is feeling a bit left out in the cold

An amazing example from Destination Homes of a “here’s what happens behind the scenes” video for buyers

Kevin wants you to dig into “targeted display” and has an update about Builder Magazine’s social media article

News (8:22)

Agorapulse checks to see which layout in FB performs best for getting traffic to your site (but we respectfully disagree)
More reasons you should own all of your own accounts when working with a partner / agency
Google responsive ads get an upgrade (already!)

Answers Last Week’s Question Of The Week (56:40)

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 40: A Tale Of Two (Pre-Start) Homes appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 40: A Tale Of Two (Pre-Start) Homes appeared first on Online Sales and Marketing for Home Builders - DYC.