There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home building to becoming the #1 sales agent in the country for a large, national builder. His lessons of perseverance and discipline can benefit anyone in new home marketing or sales looking to expand their knowledge and perfect their craft.
Story Time (6:54)
Andrew questions if builders should publicly post incentives or price discounts.
Jackie has a technology nightmare and advises how to avoid your own.
Kevin suggests how to change sales and marketing attribution models with minimal confusion.
News (32:08)
FaceApp has been the rage on social media – does it now own your personal data?
Amazon acquires Sizmek – what that means for display advertising
360 Topic of the Week – Swimming in the Deep End with Chad Sanschagrin (42:41)
Chad is the owner and CEO of Cannonball Moments, a corporate performance coaching company. He is also an author, international keynote speaker, and trainer.
A story of perseverance: After 5 years and 20 submissions, Chad will be speaking at IBS 2020
A story of discipline: How he learned the home building business from the ground up after a career change – and became the #1 sales person in the country for his builder
Advice on sales and marketing working in harmony
Why builders (and people) should never proclaim to be “the best.”
Question of the Week: (1:31:50)
Answers to last QOTW: How do you (or do you) measure foot traffic in your model homes and sales centers?
New QOTW: What is your most challenging summer month for sales and traffic?
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Read the full transcript of this episode here.
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 59: Swimming in the Deep End with Chad Sanschagrin appeared first on Online Sales and Marketing for Home Builders - DYC.
The post Ep 59: Swimming in the Deep End with Chad Sanschagrin appeared first on Online Sales and Marketing for Home Builders - DYC.
