In this episode, Lisa Wedell shares her powerful journey of building Renatus Living—her boutique reclaimed wood and biophilic design business—without cash, credit, or formal entrepreneurial training. From selling truckloads of reclaimed wood to curating custom countertops and launching immersive sailing retreats, Lisa reveals how creativity, grit, and timeless taste drove her success.
How Lisa accidentally launched a business through a quest for wood at Lowe’s
The beauty and story behind mushroom boards and burl countertops
The impact of biophilic design on home value, health, and happiness
Her philosophy of “you don’t have to be rich, but you need to have taste”
Challenges of building a design business with no capital and how she adapted
Her shift to working with architects and designers for scalable, creative projects
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