Most people think social media policies are just for regulated industries.
It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business.
Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.
In this podcast, Chris Kieff, Director of Sales Support and Operations, Sprinklr, and Eric Schwartzman reveal strategies for building trust and verifying compliance.
Up to now, that strategy for winning social media compliance at most companies has been to issue a social media policy. But no one reads your social media policy. They sign for it, and put in the bottom drawer.
Despite the fact that 80% of employers have social media policies, 70% have disciplined employees for social media misuse, research shows. We'll also walk through the major US rules and regs that impact how organizations can and can’t use social media lawfully in the workplace. Enterprise Social Compliance Topics Covered:
Trust gap between leadership and regular employees
Optimizing the impact of official voices on unofficial voices
Creating a workplace environment where employees are trusted
What GM did wrong when they tried to rebuild trust with social
Inspiring employees to serve as goodwill ambassadors
Managing the risks associated with employee advocacy programs
Why social media policies don’t prevent employee misuse
Unmanaged risks around encouraging employees to use social media
Teaching employees about the risks of noncompliant social media use
Fines and penalties of noncompliant social media use
NLRB and how employers can police social media use at work
Computer Fraud and Abuse Act
Communications Decency Act
Digital Millennium Copyright Act
FTC Disclosure Guidelines
FDA, HIPAA, FINRA and FFEIC Guidelines
And much, much more
Photo by Mark Duffel on Unsplash
