🎙️ When you're in the car business, compliance and data protection aren't just best practices—they're survival tactics. In this episode, Shawn “GoatForReal216” Payne sits down with Bob Lettis of 700Credit, a company powering over 22,000 dealerships with game-changing credit data and fraud protection tools. Bob breaks down why compliance is your competitive edge, how fraudsters are getting smarter, and what tools you must have in place to protect your dealership in 2025.
From seamless integrations to lead-generating web apps and paperless deal jackets, Bob gives you the inside scoop on the hottest tools in the business—and even shares his journey in the auto industry. If you want to protect your store, increase ROI, and stay ahead of the compliance curve, this episode is for you.
🔗 EPISODE LINKS:
700Credit: https://700credit.com
⏱️ CHAPTERS
00:00 Intro
00:35 Why compliance matters more than ever
01:20 How 700Credit integrates with your software stack
02:50 The origin and explosive growth of 700Credit
04:00 What independent dealers get wrong about compliance
05:00 Why fraud is the #1 threat in 2025
06:30 QuickScan: The ID fraud prevention tool dealers love
07:35 The story behind Bob Lettis’ 22-year auto journey
08:45 What makes 700Credit’s team stand out
09:45 Free trials that prove the tech works
10:50 The biggest challenge facing independent dealers
12:05 Why good data is the foundation of great deals
13:00 The #1 lead-gen tool dealers should be using
14:00 How dealers can test this tech risk-free
15:00 Where to find Bob Lettis and 700Credit
🔗 More About Our Guest
Bob Lettis is Vice President at 700Credit, where he leads initiatives in credit data, compliance, and fraud prevention. With over two decades of industry experience, he’s helped thousands of dealers strengthen their compliance game and improve deal accuracy. Learn more at https://700credit.com
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