Description

I honestly have no better way to set up this conversation with Wil than to tease you with some quotes:

• “Clients will judge you on what you do the weakest not the strongest.”
• “Great SEO is caring about people over penguin and audiences over algorithms.”
• “The SEO industry has set up clients to ask for the wrong thing. Rankings are a leading indicator, but I’m here to drive revenue.”
• “SEO’s should sit with PPC people. There were 13 dollars signs in the PPC report, compared to 2 dollar signs in the SEO report. This is why SEO’s don’t get any money.”
• “When’s the last time you did something new for the first time?”

This will certainly be a discussion I go back and listen to over and over again.

Enjoy!

And don’t forget to subscribe on iTunes!

Links

• Seer
• Wil’s YouTube videos (sorted from oldest to newest)
• Wil Reynolds on the Past, Pain, and Philadelphia
• The 4 Disciplines of Execution
• 7 Habits of Highly Effective People
• How to Become a Better Speaker
• Intentional Efforts to Increase Diversity
• Avoiding Titles Hindered More Than Helped
• AirBNB’s Diversity Worries
• Covenant House

People

• Wil Reynolds
• Marie Haynes
• Stephen Covey
• Rand Fishkin

Agenda

Update on Seer Interactive

• Kinds of clients
• “I want to help people find stuff that are using the Internet to find it.”
• “Clients are going to judge you on the things you do the weakest.”

SEO Agencies in 2016

• What are agencies offering in 2016?
• “A good consultant knows what they don’t know.”
• “You gotta find a way to stand out.”

What’s Correct SEO?

• “Talks more about people than positions.”
• “Great SEO is multidisciplinary.”
• “When I give a PPC team $5, they’re coming back with $10.”
• Path of less resistance

Repeatable vs New Tactics

• “It’s not exciting for a company to do the same thing it did last year.”
• Diminishing returns
• Is strategy teachable?
• “If you stay focused on revenue, that focus will tell you where to go.”

Time Management

• “I’m learning to say ‘yes,’ but not now.”
• What’s the one thing I want to get done today to feel successful?

Speaking

• Speak to kids
• Don’t read from your slides
• Watch your videos to critique yourself

Diversity

• “Sometimes you have to intentionally be diverse.”
• “I’m constantly walking in other peoples’ shoes.”
• “Diversity invites ways to tackle problems.”

Charity

• “I built my company because I wasn’t able to volunteer when I wanted.”

The post 025: Wil Reynolds on Audiences vs Algorithms & People vs Positions appeared first on Evolving SEO.