YouTube stars and Instagram influencers are becoming household names while bridging the gap between the world of traditional Hollywood and being “internet famous”. As consumers spend more time online connecting with their favorite social media stars they help creators like Shane Dawson and Emma Chamberlain amass millions of followers, giving them the power to create their own empires that include clothing brands, music deals, makeup launches, app startups and anything else that can lead to a huge payday. Traditional stars have to get strategic with how they utilize the internet to stay relevant in a hashtag obsessed world. Join Tim Peterson (Senior Reporter, Digiday) as he moderates a discussion on “The Power of Creativity and Influence”. Could a star on the level of Lady Gaga or Will Smith be born on the web?
