J.P. Spamley is a living spam algorithm that acts akin to a salesman; he spends his days trying to promote easy ways to earn money by playing video games to net users. Spamley is not very successful in his field, however, as he is often either ignored or confronted by pop-up blockers; his abysmal living condition in comparison to more successful netizens like Yesss is a testament to this.
Spamley is often accompanied by his sidekick, Gord, who uses his extendable arms to help promote Spamley's business.