Derek Miller
Derek Miller has built an digital entertainment company from 2 to 25 employees, raised over $4 million on Kickstarter, launched three seasons of a show with an NBCU affiliate, and increased profitability across every single aspect of his business. He has also managed international convention touring, merchandise, animation, contract negotiations, mediation, financial modeling, digital marketing, and web analytics.
Derek is the author of the upcoming book Six Figure Crowdfunding, featuring interviews with creators who have collectively raised over $20 million on Kickstarter and Indiegogo. He does limited crowdfunding consulting for early-stage startups wanting to raise capital without giving up equity or control and he’s been featured on crowdfunding podcasts (Crowdfunding Demystified, Crowdfunding Uncut) and has lectured at SMU for their entrepreneurship club on crowdfunding.
Additionally, he volunteers at UT Dallas and The Capacitor as a mentor for young entrepreneurs.
Some of what we talked about:
What is crowd funding?
1-10 fail
Pull the campaign if it doesn’t fund 30% in 72 hours
Needs velocity
Connecting with people and helping them serve a need
Where do you get your news?
Ask for advice
Reverse asking for a favor
Test your message
Facebook ads are a great way to do AB testing with 5 ads to test demand and audience
Champaign mechanics
Messaging
Marketing
Fulfilling campaign
Stretch goals
Increase product offerings as you get close to your goal
Back end is an Excel spread sheet
Kikstarter – Indigogo
Go investigate on one of the funding sites
The importance of “story”
Stretch achievements
Selling a marketing experience
Fart Dad
…And much more
Learn how you can #crowdfund your dream business on The Princess Power Hour PodcastClick To Tweet
FREE OFFER: Any listener who signs up for his email list will receive The Campaign Page Audit checklist that he himself uses to evaluate a campaign’s crowdfunding page, plus leaked chapters of his book prior to launch.
Website URL: www.sixfigurecrowdfunding.com
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