Joy Pecchia launched her coaching and training business in 2002. She is passionate about her roles as a Board Certified Coach and Trainer and the facilitator behind LIFT events targeting executives, entrepreneurs and business leaders. Hear her story of moving from a paycheck and benefits to taking the calculated risk to open her own business. On this weeks episode of Straight Talk for Smart Business Women, Joy also shares three critical business lessons:
Check out the competition
Marketing to get the word out
You can never stop marketing
Joy offers the listener the opportunity for a free 30 minute coaching session to focus on one challenge in your business. You can reach her at 952-471-2567 or joy@JoyPecchia.com
You can also visit her website JoyPecchia.com to keep on top of events and trainings coming up.
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I left the paycheck and benefits to take a calculated risk and launch my own business.
Pause before you go! Take calculated risks.
Business is hard and more and more competitive.
Know the game you are playing and play full out.
Always watch trends and pay attention to know where to focus your business.
Lesson #1 Check out the competition.
Entrepreneurs often underestimate the competition.
If there is no competition, is your product or service really of value and will people spend money for what you offer?
Marketing to get the word out. No matter how good you are, it makes no difference if no one knows about you.
The real work is not delivery of your product and services. The real work is getting to the right people with the right message.
Marketing is not sales! You need to know how to move from their awareness to a sale.
Lesson 3 You can never stop marketing!
If you don’t do marketing, have someone else do it for you.
Referrals come after you are well established in your business. Prior to that it is marketing hard work!
Love your referral partners.
You need three strong referral partners to build foundation in your business.
Single biggest challenge of entrepreneurs: While you deliver your service, the marketing stops.
Find the right partner so your marketing does not stop.
