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Today on the Kanawha Valley Hustlers podcast, I had a fascinating conversation with JoAnne Burka. From her Xerox days to her current role at The Printing Press, JoAnne's insights are invaluable. She emphasizes the power of networking, highlighting a local group as a key marketing strategy for building relationships and driving business growth. JoAnne stresses the importance of positivity, honesty, and responsiveness in fostering a productive company culture. She approaches goal-setting methodically, focusing on short-term goals and continuous improvement. In terms of leadership, JoAnne values respect, active listening, and authenticity. She underscores the significance of trust and honesty in maintaining professional relationships, urging honesty even when admitting uncertainty. Overall, JoAnne's wisdom reminds me of the essential elements of success: genuine connections, positivity, integrity, and the willingness to continuously learn and improve.