This is the first of thee clips I’ve made from my Up Next Charlie West presentation, my focus is purely strategic; I don't delve into the tactical details, but I'm more than willing to address those individually.
First, I want to express my gratitude to this audience for committing their valuable time.
My background includes content creation, video production, and animation. I've ventured into various fields, from forensic animation to children's programming, even landing content on PBS and showing at children's festivals. In recent years, I've been involved in news and live sports production, serving as the marketing director at Advantage Technology.
Today, I make a bold promise: I'll reveal unexpected marketing superpowers if you stay tuned. But to embark on this journey, you'll need to shed preconceived notions, as I share high-level psychological tricks for running your marketing.
Remember this acronym, TOPP: Target, Offer, Position, and Perspective. These are the four essential elements I'll get into. So, let's journey together, challenge our assumptions, and explore the depths of marketing strategy.
