"The Invisible Gorilla - The Illusions of Attention, Memory, Confidence, Knowledge &
Potential"
Special Guest: Daniel Simons, Professor of Psychology - Beckman Institute, University of Illinois and
Co-Author of the Invisible Gorilla
Allen and Dr. Melody discuss with Daniel Simons his ground-breaking new book, The Invisible Gorilla, which
focuses on how we perceive events in our life, miss things right in front of us and how it may be possible,
for the first time, to see the world as it truly is.