"Parenting for the Digital Age: The Truth Behind Media's Effect on Children, and What To Do
About It"
Show Guest: Billl Ratner
Children are a major target of today's media marketers. So, in middle-age, Bill Ratner went back to college
and pioneered a program in the Los Angeles public schools to educate children about the major purpose of TV
and the internet-to sell. In his new book, "Parenting for the Digital Age: The Truth Behind Media's Effect on
Children, and What To Do About It". This book is a valuable guide for parents on how to view, teach, and
control today's new media and technology available to children.
