In this episode, Alay and Gary discuss:
- Indications to start a firm.
- Tips for launching and growing your firm.
- Building trust with your clients from the get-go.
- Growing a firm, one step at a time.
Key Takeaways:
- You do not have to take every case that comes your way—it may not fit your firm’s practice or billing format.
- If you start too selective, you can more easily loosen your criteria than if you start too broad.
- Build trust with your clients from the first call and throughout the entire process.
- Understand when you need to hire another attorney so you aren’t becoming overly selective on your case intake.
Tweetable Moments:
- “Manage your time as wisely as possible on the intake side of things.” — Gary Martoccio
- “We’ve been really selective on the cases that we accept, and that’s what I would recommend to anybody. I’d start more selective than the other way around, where you’re taking too many. You can always ramp it up.” — Gary Martoccio
- “Employment law is really not an area of law where you’re seeing billboards or commercials – it’s a lot of word of mouth…I’d say the main areas are internet marketing, referrals from other attorneys, and then word of mouth.” — Gary Martoccio
- “Be smart with it. Don’t try to get too big too fast in transitioning from a larger firm over into your own firm.” — Gary Martoccio
- “You can’t jump from A to Z without doing the work in between – it doesn’t generally end very well.” — Alay Yajnik
Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/
Connect with Gary Martoccio:
Website: http://martocciofirm.com/
Email: gary@martocciofirm.com
Instagram: https://www.instagram.com/employmentlawgary
Connect with Alay Yajnik:
Podcast: http://lawyerbusinessadvantage.com/
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: Alay@YajnikGroup.com
LinkedIn: linkedin.com/in/alayyajnik