“There’s so much you can learn from linguistics when you apply it to the business of naming”
Deborah Ball has been working in naming, branding, content creation, marketing, and communications for more than 10 years in the UK and the US. Her special focus has been brand naming. She has a Master’s in Linguistics from the University of Oxford and an MBA from Durham University Business School. Over the years, she has immersed herself in the study of naming, including the grammar of brand names, to understand how meaning is more fully shaped when phonetic forms are placed in context.
NAMES, the journal of the American Name Society
Topics include:
– naming
– market research
– Egyptology
– neurolinguistics
– marketing
– project management
– medtech
– brand strategy
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The post Episode #82: Deborah Ball first appeared on Linguistics Careercast.
