What does it really mean to be a Fractional Chief Marketing Officer? In this episode of the Orange County Power Players Podcast, Danny Flores sits down with Angelo Ponzi, a seasoned strategist and marketing expert, to dig into the power of strategy over tactics in business growth.
Angelo shares how over three decades of experience in B2B marketing, brand positioning, and customer research fuels his success as a Fractional CMO. From transforming a niche Japanese beer brand into a national success to guiding companies through strategic acquisitions, Angelo unpacks how fact-based research, strong positioning, and integrated marketing help companies scale effectively.
Listen as he dives into:
The true role of a Fractional CMO
Why data, strategy, and customer understanding drive real growth
Case studies that show how smart marketing transforms companies
How to build aligned sales and marketing teams
What to expect from his new book, The Strategy Blueprint
--------------------------------------------------------------------------------------------------- Be Our Next Guest! Interested in sharing your success story with a wide audience of local leaders and influencers? "Orange County Power Players" is looking for guests like you—successful, insightful, and ready to tell the world how you've made your mark. Here’s why you should consider joining host Danny Flores on our next episode: Ready to Share Your Story? Click below to fill out a short questionnaire and book your interview time. We can’t wait to spotlight your journey! https://ocpowerplayers.com/guest
