1) Facebook Pixel Tracking
Americans spend more time on Facebook than they do eating. It is estimated that most U.S. residents check Facebook 15 times per day on average. Facebook pixel tracking allows your website to advertise to users who’ve already visited your site as they browse Facebook. Cookies are stored in their browser (Chrome, Firefox, Safari, etc.) when they visit, and then are pulled when they log onto Facebook. Pixel tracking typically improves conversion rates from around 3% to around 15%. Best of all, pixel tracking is relatively inexpensive but highly effective.
2) Google Remarketing Ads
Like Facebook, Google allows for advertisers to track and then follow visitors of their website. Remarketing ads from Google are the same fundamental concept as Facebook pixel tracking and are even less expensive. Why? Because Google doesn’t actually charge a fee until the remarketed ad gets clicked on. Remarketed ads appear on all kinds of platforms in Google’s display network. It could be anything from Accuweather to a tutorial blog post. Let’s say that a potential customer thinks they can fix the plumbing job themself, but then finds your ad on the how-to manual. They might reconsider.
3) Google Ads
Once known as Google AdWords, the now named Google Ads is still one of the most effective ways to advertise your plumbing business online. Because it can be expensive and requires a level of expertise to properly maximize, there are some who have grown frustrated with it as a platform. Still, if ads are properly targeted and campaigns are managed by experts who have an understanding of demographics, targeting, and ROI, plumbers can really clean up with Google Ads. Depending on what city you are looking to target for plumbing jobs, Google Ads may be less expensive than you think. In any case, make sure you hire an AdWords certified manager.
4) YouTube Ads
Like Google Ads, YouTube ads can target specific demographics. As the number one platform in the world for streaming video, YouTube is unsurprisingly a highly frequented domain. Investing in plumbing ads on YouTube can ensure that video watchers in your target area see your company promotions on relevant videos. While the ROI is typically less significant than that gained through Facebook and Google, it is still enough to pursue the venture with open eyes. What can enhance your ability to advertise on YouTube is by creating a video channel for your brand and even posting video content.
5) Search Engine Optimization
SEO remains the most efficient way to advertise a plumbing business online. Some would disagree with this sentiment and for good reason. These plumbers have been screwed over by shady SEO firms who overpromise and underdeliver. This unfortunate combination has given the SEO industry a negative connotation amongst many in the service industries. The facts are unbothered however. SEO is affordable and sustainable which are the two most important components of any advertising campaign in 2019. Make sure you invest in a trustworthy SEO company and one that specializes in your niche, which for you is plumbing.
6) Website Design
Design is important for conversion and personalization. Plumbers advertising campaigns don’t end until a visitor is actually converted. Design goes a long way towards making that happen. From clean codebase and pertinent calls to action, design elements can close the deal on behalf of plumbing companies. Web design also ties in with SEO so it can actually help generate more leads which makes it even more potent from an advertising standpoint. Aesthetics are a big part of trust building, so make sure you website is visually appealing.
7) Codebase
Part of strong design is clean codebase. Template websites use obtrusive elements that bog down site speed and hinder SEO potential.
