Brad Sham is preparing for his 43rd season as the radio "Voice of the Dallas
Cowboys." Sham
has been with the Cowboys since 1976, when he was hired to be their color
analyst alongside play-by-play man Verne Lundquist. When Lundquist left for CBS
in 1984, Sham became the lead play-by-play man, a position he has held ever
since (save for three seasons in the mid-1990s). During his absence from the
Cowboys, Sham called Texas Rangers games on the radio with Eric Nadel between
1995 and 1997. Sham has done NFL
play-by-play for the NFL on Westwood One,
the NFL on Fox, TNT Sunday Night Football, and the NFL
on CBS for one game in 2004. He has also worked games for NFL Europe and
the Arena Football League's Dallas Desperados. Sham has extensive experience
broadcasting collegiate sports, having done play-by-play for NCAA athletics,
most notably the NCAA Men's Division I Basketball Championship and college
football. He spent over a decade as the radio voice of the Texas Longhorns'
football and basketball teams (mostly in the 1980s), which also aired on
flagship KRLD and on the Mutual Southwest Radio Network. Sham has been in the
booth for 26 Cotton Bowl Classics, calling play-by-play for 25 games and
serving as the analyst for one. He has also served as a play-by-play
broadcaster for the Big 12 Network basketball Saturdays, as well as for select
ESPN Network Big 12 games.
