Email marketing has become one of the extensive inbound marketing platforms. Without ignoring the fact that 90% of the professionals use the Emails as the convenient source of communication, email has become now mandatory for everyone- marketer and customer.
Emails are 40 times more influential and effective on the customer rather than the social media platform. This means that you have to ensure that to reach the wide range of audience, email marketing campaigns function well, accordingly to the brand/ business.
The email marketing is the best strategy to work on, to acquire the huge number of the potential customers unless the open rates of your business are running low. If it is, you are not alone. There are several brands and the business getting hampered by the poor email open rates.
To analyze it in the better way, we did some study and the research for why the email open rates are poor and what can be done to make it better. We have shared the five reasons for why the email open rates are poor of your email marketing campaigns.
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