Meet Melanie Richards, Founder and CEO of goGLOW. / melanie-richards-a492207 What is goGLOW? Founded in 2010 by Melanie Richards, goGLOW is a leader in sunless tanning and skincare, with a focus on healthier tanning through proprietary products, including proprietary formulations and equipment, that are paraben-free, sulfate-free, cruelty-free, vegan, and use eco-certified DHA, setting it apart from other franchises. The brand has earned recognition including ALLURE's Best of Beauty award for its professional skin service-level results. According to PR Newswire, the company hit a milestone of 100 franchises this July since launching its program in 2023. This milestone underscores goGLOW's explosive national expansion, with the brand on track to open 25 more locations and surpass 150 awarded franchises by the end of this year. Melanie Richards, a former probation officer turned beauty executive, bootstrapped goGLOW from a $5,000 credit card into a multi-million dollar clean beauty brand with $663,000 AUV, 32% profit margins, and a celebrity fan base that includes Lady Gaga.
