Description

Steering Through Storms: Growth and Crisis Management

Introduction to the Episode:

• Host: Marcia Riner, Business Growth Strategist - Infinite Profit
• Guest: Dave Oates, Crisis PR Expert - PR Security Services

Explore effective strategies for maintaining business momentum during expansion phases and handling unexpected challenges that could derail your progress. Whether you're experiencing a growth spurt or facing potential setbacks, this episode is packed with actionable insights to keep your business on a successful trajectory. Join us as we discuss how to turn crisis into opportunity and ensure your business remains resilient and profitable.

• Focus: Strategies for managing rapid business growth and effectively handling crises that could impact your business trajectory.

Key Chapters and Highlights:

1. Rapid Growth: Opportunities and Pitfalls (00:00:38 - 00:01:10)

   • Marcia discusses the exhilarating yet perilous phase of rapid business growth.
   • Highlights the importance of effective communication to avoid damaging future growth.

2. Effective Communication in Crisis (00:01:10 - 00:01:22)

   • Introduction to learning how to handle common business crises with guest expert Dave Oates.

3. Boosting Profit and Preparing for Future Sales (00:01:24 - 00:02:09)

   • Marcia shares her expertise in driving profitability and preparing businesses for successful future sales.
   • Insight into the tools and strategies that help sustain growth and profitability.

4. Crisis Management Deep Dive with Dave Oates (00:02:14 - 00:03:59)

   • Dave Oates shares his extensive experience in handling PR crises across various sectors.
   • Discusses the importance of empathy and prompt action in crisis situations to mitigate potential damage.

5. Real-world Crisis Handling: A Case Study (00:03:59 - 00:09:20)

   • Examination of a specific crisis scenario involving product shortages and public communication strategies.
   • Discussion on maintaining quality and customer trust during unexpected shortages.

6. Strategic Internal Communications (00:09:20 - 00:12:20)

   • The critical role of internal communications in crisis management.
   • Prioritizing communication with employees, clients, and business partners to ensure consistency and clarity.

7. Preventive Measures and Proactive Planning (00:12:20 - 00:17:10)

   • Dave emphasizes the importance of preventive planning to handle potential crises.
   • Provides practical tips for small and mid-sized businesses to prepare and respond effectively.

8. Engaging with Negative Feedback Online (00:17:10 - 00:20:00)

   • Techniques for addressing negative feedback on platforms like Yelp and social media.
   • The significance of presenting a positive and responsive brand image online.

9. Closing Thoughts: Empowerment Through Preparation (00:20:00 - 00:23:06)

   • Marcia and Dave wrap up the discussion by reinforcing the need for preparedness and proactive management.
   • Encourages listeners to utilize the resources and strategies discussed to safeguard their business's future.

Crisis Survey: Try Dave's PR Survey to ensure that you're in the best position to survive a crisis.  https://www.surveymonkey.com/r/daveoatescrisispr

Conclusion:

• Marcia and Dave encourage listeners to subscribe for more insights and remind them that preparation is key to turning potential crises into opportunities for growth and reinforcement of brand strength.

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About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️