🎙 Episode Title
Build to Sell, Build to Scale: Exit Strategy Secrets
EP 318 of Profit With A Plan Podcast
Released 9.9.25
Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business broker
Host: Marcia Riner - Business Growth Strategist | Infinite Profit®
🎯 Episode Summary
Most business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.
🎥 What You’ll Learn
Why building to sell naturally forces smarter systems and stronger teams
How recurring revenue, niche focus, and owner independence drive value
Why de-risking your company is step one to increasing its worth
How culture and leadership impact valuation and buyer interest
The mindset shifts every entrepreneur needs to scale with confidence
⏱️ Timestamp Highlights
[00:05] Selling as a reward, not the goal of business ownership
[03:00] Vince’s journey from entrepreneur to business broker
[06:30] De-risking your business to make it attractive to buyers
[12:00] Empowering employees and building leadership into your team
[18:00] How culture and intangible capital increase valuation multiples
[22:00] Why value over revenue is the key mindset for long-term success
[29:00] Breaking limiting beliefs around scaling, wealth, and growth
🔗 Resources & Links
VincePerri.com
YouTube: Vince Perri Official
Instagram: @VincePerriOfficial
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
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