Description

Chuck Surack founded Sweetwater Sound in his VW Bus. Now he's closing in on a billion dollars annual revenue.

Topics discussed include:

• Resources (5:00)
• Getting started in a VW Bus (12:30)
• Old tech vs new tech (16:00)
• Advantages and disadvantages of audio tech (18:45)
• How the Kurzweil K250 changed everything (20:00)
• Customer service and sales training (29:00)
• Trends in audio (33:00)
• The NAMM Show (35:30)
• The Amazon threat? (37:45)
• Acquiring businesses (46:00)
• Where’s Sweetwater 10 years from now? (54:55)

Mentions:

• Business Schooled Podcast
• Tower of Power
• NAMM

Special thanks to Chuck Surack for sharing Sweetwater's story

Contributors to this episode include:

• Host - Jeremy Goodrich
• Music Production - Mark Vinten
• Audio Editing - Christopher Lang
• Copy Editing - Talia Chakraborty

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