Description

In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?

Resources:

• Content strategy and change resistance
• Webcast: The technology is the easy part! Leading through change
• The good manager litmus test: process change
• Moving past content strategy roadblocks
• Content strategy vs. the undead
• Beware the monster of change management: THE MAGNIFIER
• The horror! More content strategy monsters!

Twitter handles:

• alanpringle
• billswallow

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