Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact. He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies. As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.
Joe Cipriano began his career as a broadcaster in Waterbury, Connecticut, while still in high school. Since then Joe has worked on the air for the Fox, NBC, ABC and CBS TV and Radio networks, achieving success on and off camera.In 2010, Cipriano celebrated his 22nd year as the “Voice” of the FOX-TV Network. For the last 13 years Joe has held a similar position as one of the Signature Voices at CBS. He also spent two years as the voice of NBC dramas Heroes, ER, and Law and Order. In the past several years Cipriano has also been the “live” announcer for many of television’s biggest events such as the prestigious Grammy Awards which broadcasts live from Los Angeles to 195 countries reaching an estimated estimated 1.7 Billion viewers. Cipriano has also been the live voice of the 57th, 59th and 60th Annual Emmy Awards broadcasts. In 2010 Joe was awarded the very first Don LaFontaine Legacy Award which recognizes a voice of impact as determined by a specialized industry committee.
