Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact.
He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.
Mr. Rahul Sonnad founded Geodelic Systems, Inc. in 2007 and serves as its Chief Executive Officer. Mr. Sonnad co-founded the Platform, Inc., in 2000 and served as its Vice President of Business Development. Mr. Sonnad served in the R&D side of Microsoft's Digital Media Division and managed the Digital Broadcast Manager product, a turnkey media delivery solution. Mr. Sonnad served at WindowsMedia.com where he developed digital media service strategies. He served as a project manager in the Office group and managed the release of all Asian versions of Office 2000. Prior to Microsoft, he served as an engineering manager at Adobe Systems. Mr. Sonnad has a master's in computer science and technical Japanese from the University of Washington and attended Harvard Business School's MBA program.
