The Radio Data System - RDS - has been on-air in the US since the mid 1980’s. Good for what it does - identifying FM stations and providing call letters and basic program information. What if we could double or triple the data rate, allowing more text, graphics and even supporting return data via IP or SMS? iHeart Media Senior Operations Engineer, Alan Jurison, joins Chris Tobin and Kirk Harnack to find out about RDS2.