Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business.
Gmail Ads https://support.google.com/adwords/answer/6105478?hl=en-GB
Facebook Custom Audiences https://www.facebook.com/business/a/custom-audiences
Google Adwords Customer Match https://support.google.com/adwords/answer/6276125?hl=en-GB
