The next BriefingsDirect big data trailblazer podcast interview examines how New York-based adMarketplace, a search syndication advertising network, has met its daunting data-warehouse requirements.
Hear how adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic sources for online advertising. And you'll also hear how the data-analysis infrastructure delivers rapid cost-per-click insights to advertisers.
For the inside story, BriefingsDirect sat down with Michael Yudin, the Chief Technology Officer at adMarketplace. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: HP.]
